Archive for the ‘Real Estate’ Category

Demystifying Foreclosure Myths

Thursday, May 19th, 2011

I have been helping homeowners in foreclosure since 1995, and my colleagues call me “the Queen of Short Sales.” But I recently came across a statistic that caught me completely off guard:  70% of homeowners in foreclosure still don’t know their options and alternatives. Browsing the Internet and watching television, I noticed lately an abundance [...]

Seller’s Secrets: Who Should Negotiate my Short Sale?

Thursday, April 7th, 2011

A past client of the Ildiko Pali team, Eddie, a lawyer living in San Francisco, tried to negotiate a loan modification on his condo in the Mission District of San Francisco, while still paying his mortgage and honoring the system. After a year and a half of fighting the bank’s maze of bureaucracy, he gave up [...]

The New American Dream

Thursday, March 17th, 2011

In the 60s, the American Dream was reinterpreted to include–along with world peace and Beatles records– the ability for everyone to own their own home.  Over the years, this dream was realized by millions of Americans. Around 2000, financing became easier than ever and our cherished ability to buy was overused. Because not everyone could realistically afford [...]

Letting Go of Attachments

Thursday, March 10th, 2011

Often in business, I am asked how I deal with difficult clients and turn the experience into a success. I don’t believe I have any difficult clients–I only have clients in difficult situations.  As a real estate consultant, my goal is to find simple solutions to my client’s problems.  One of the biggest difficulties my [...]

Heaven on Earth

Monday, March 7th, 2011

The first time I stepped foot in San Francisco forty years ago, I was convinced I had found Heaven on Earth.  I remained convinced of this notion until I spent seven weeks in Bali at the end of last year. My experience in this peaceful island paradise allowed me to see the world in a whole [...]

Thank You!

Thursday, March 3rd, 2011

Sometimes life brings with it unexpected surprises. Despite the troubled economy in 2010, we ended up having a successful year. We have YOU to thank for that! Last year, 100% of our business was referral-based, which wouldn’t be possible without such a strong and committed network of individuals who believe in our values and expertise. [...]

Smooth the Bumpy Road to Retirement!

Thursday, February 24th, 2011

This past November, I celebrated my 65th birthday in my office…working.  According to a resent AARP article, I am not alone.  Their statistics say that there are 78 million baby boomers, and more than 10,000 a day will turn 65 for the next 18 years. Yet retirement for many still looms as a long and [...]

Is the Recession Really Over?

Thursday, February 17th, 2011

Here at Princeton Real Estate, we’ve gone back and forth about how to use our blog to best help our clients. Positivity, we thought.  Success stories, we mused. Testimonials from our business parters, we attempted.  But really, when it comes down to it, what we most want is to reach out and give you the [...]

Welcome HOME Veterans

Thursday, November 11th, 2010

Just the other day, I received a knock on our door from a gentleman and his wife, looking for an apartment rental office.  They had the wrong floor, or maybe even wrong building. Luckily, as a real estate company, we knew a rental agency to refer them to.  But of course I couldn’t help asking [...]

A Little Bit of Tuscany to Brighten up Foggy San Francisco

Friday, September 3rd, 2010

Ten years of careful construction, countless European travels and a love for the warm tones of the Mediterranean inspired the work of art that is 1553-1555 11th Ave. When brother and sister, Rose and Alex Tsapenco, moved from Europe to San Francisco, they purchased the former fixer-upper with the hope of creating their dream Tuscany-inspired [...]